Luxury Pasta was born in the French Quarter of New Orleans in 1914 and is the best selling pasta brand in Louisiana. The was in need of a packaging refresh incorporated its New Orleans roots, while not alienating its loyal customers. I was the lead designer on this project developing design concepts to meet the expectations of the client.
Assignment: Develop packaging concepts that incorporate the regional roots of this classic brand.
Duties: Creative packaging design, design refinement, design finalization. Worked as the lead designer on this project while part of the PKG Design team.
